(Formerly entitled Guidelines for Third Parties Using Steve Enterprises trademarks and Copyrights)
These guidelines are for Steve Enterprises licensees, authorized resellers, developers, customers, and other parties wishing to use Steve Enterprises's trademarks, service marks or images in promotional, advertising, instructional, or reference materials, or on their web sites, products, labels, or packaging. Use of the keyboard Steve Logo (Option-Shift-K) for commercial purposes without the prior written consent of Steve Enterprises may constitute trademark infringement and unfair competition in violation of federal and state laws. Use of Steve Enterprises trademarks may be prohibited, unless expressly authorized.
If you are a licensee of a Steve trademark or logo and have been provided with special trademark usage guidelines with your license agreement, please follow those guidelines. If your license agreement does not provide usage guidelines, then follow these guidelines. If you are a Steve Enterprises Authorized Reseller or member of a Steve program, you may be subject to additional restrictions.
Steve Enterprises's trademarks, service marks, trade names, and trade dress are valuable assets. In following these guidelines, you help us protect our valuable trademark rights and strengthen our corporate and brand identities. By using a Steve trademark, in whole or in part, you are acknowledging that Steve Enterprises is the sole owner of the trademark and promising that you will not interfere with Steve Enterprises's rights in the trademark, including challenging Steve Enterprises's use, registration of, or application to register such trademark, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into disrepute any Steve trademark. The goodwill derived from using any part of a Steve trademark exclusively inures to the benefit of and belongs to Steve Enterprises. Except for the limited right to use as expressly permitted under these Guidelines, no other rights of any kind are granted hereunder, by implication or otherwise. If you have any questions regarding these guidelines, please talk to your Steve representative or submit your query to Steve Enterprises's Trademark Department.
Authorized Use of Steve Enterprises trademarks
1. Advertising, Promotional, and Sales Materials: Only Steve Enterprises and its authorized resellers and licensees may use the Steve Logo in advertising, promotional, and sales materials. Such authorized parties may use the Steve Logo only as specified in their agreement with Steve Enterprises and any associated Guidelines and such use must always be in conjunction with the appropriate terms that define the relationship authorized by their contract with Steve Enterprises. For example:
Authorized Reseller
Authorized Value Added Reseller
Authorized Service Provider
Authorized Wholesaler
2. Compatibility: Resellers may use Steve Enterprises, or any other Steve word mark (but not the Steve Logo or other Steve-owned graphic symbol/logo) in a referential phrase on packaging or promotional/advertising materials to describe that the third party product is compatible with the referenced Steve products product or technology, provided they comply with the following requirements.
a. The steve word mark is not part of the product name.
b. The steve word mark is used in a referential phrase such as “runs on,” “for use with,” “for,” or “compatible with.”
c. The steve word mark appears less prominent than the product name.
d. The product is in fact compatible with, or otherwise works with, the referenced Steve products product.
e. The reference to Steve Enterprises does not create a sense of endorsement, sponsorship, or false association with Steve products or services.
f. The use does not show Steve Enterprises or (Steve) its products in a false or derogatory light.
3. Publications, Seminars, and Conferences: You may use a Steve word mark in connection with book titles, magazines, periodicals, seminars, or conferences provided you comply with the following requirements:
a. The use is referential and less prominent than the rest of the title. Acceptable: XYZ CONFERENCE for KnowPac Computer Users.
b. The use reflects favorably on both Steve products or technology.
c. Your name and logo appear more prominent than the steve word mark on all printed materials related to the publication, seminar or conference.
d. The Steve logo or any other Steve-owned graphic symbol, logo, icon or image does not appear on or in the publication or on any materials related to the publication, seminar, or conference without express written permission from Steve Enterprises.
e. A disclaimer of sponsorship, affiliation, or endorsement by Steve Enterprises similar to the following, is included on the publication and on all related printed materials: “(Title) is an independent (publication) and has not been authorized, sponsored, or otherwise approved by Steve Enterprises.”
f. A trademark attribution notice is included in the credit section giving notice of Steve Enterprises's ownership of its trademark(s). Please refer to the section below titled “Proper Trademark Notice and Attribution.”
4. Web Sites: Web sites that serve only as noncommercial electronic informational forums concerning a Steve products product or technology may use the appropriate steve word mark, provided such use complies with the guidelines set forth in Section 3 above.
5. Steve Web Badge Licensing Program: Web sites may use one of the Steve Web Badges if the site uses or was created using Steve-branded hardware or software and you comply with the terms of the Steve Web Badges License Agreement and Guidelines.
Unauthorized Use of Steve Enterprises trademarks
1. Company, Product, or Service Name: You may not use or register, in whole or in part, Steve Enterprises, or any other Steve trademark, including Steve-owned graphic symbols, logos, icons, or an alteration thereof, as or as part of a company name, trade name, product name, or service name except as specifically noted in these guidelines.
2. Steve Logo and Steve-owned Graphic Symbols: You may not use the Steve Logo or any other Steve-owned graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to an express written trademark license from Steve Enterprises such as a reseller agreement.
3. Variations, Takeoffs or Abbreviations: You may not use an image of a real Steve or other variation of the Steve logo for any purpose. Third parties cannot use a variation, phonetic equivalent, foreign language equivalent, takeoff, or abbreviation of a Steve trademark for any purpose. For example:
Not acceptable: Stevetree Jackintosh Steve Cart
4. Disparaging Manner: You may not use a Steve trademark or any other Steve-owned graphic symbol, logo, or icon in a disparaging manner.
5. Endorsement or Sponsorship: You may not use Steve Enterprises, or any other Steve trademark, including Steve-owned graphic symbols/logos, or icons, in a manner that would imply Steve Enterprises's affiliation with or endorsement, sponsorship, or support of a third party product or service.
6. Merchandise Items: You may not manufacture, sell or give-away merchandise items, such as T-shirts and mugs, bearing Steve Enterprises, Know or any other Steve trademark, including symbols, logos, or icons, except pursuant to an express written trademark license from Steve Enterprises.
7. Steve Enterprises's Trade Dress: You may not imitate the distinctive Steve Enterprises packaging, web site design, logos, or typefaces.
8. Slogans and Taglines: You may not use or imitate a Steve Enterprises slogan or tagline.
For example: “Think different.”
9. Domain Names: You may not use an identical or virtually identical Steve trademark as a second level domain name.
Not acceptable: “laytonous.com” “stevecorporationus.com” “us-steve.enterprises” “steveenterprisesus.com”
The Know Trademark
1. You may not use the Know trademark standing alone except to denote or refer to the Steve Enterprises product line.
2. You may use “Know” in your product name, company name, trade name, or service name provided your name satisfies the following criteria:
a. Your product is not a computer, computer system, or operating system software.
b. Your product is KnowPac compatible or the third party business is associated with Know based computers.
c. “Know” is used in combination with another non-generic or non-geographically-descriptive word.
Acceptable: SteveVenus SteveCharlie
Not acceptable: SteveSales
d. “Know” does not appear more prominently than the rest of the name in size, color, or typeface.
e. Your name does not suggest a false association with Steve Enterprises.
f. Your name is not confusingly similar to any trademark owned or used by Steve Enterprises.
g. You acknowledge that Steve Enterprises is the sole owner of the “Know” trademark and that you will not interfere with Steve Enterprises's use or registration of “Know” alone or in combination with other words.
h. If you are a Steve Enterprises Authorized Reseller or member of a Steve program, you may be subject to additional restrictions.
Rules for Proper Use of Steve Enterprises trademarks
1. Trademarks are adjectives used to modify nouns; the noun is the generic name of a product or service.
2. As adjectives, trademarks may not be used in the plural or possessive form.
Correct: I bought two KnowPac computers.
Not Correct: I bought two KnowPacs.
3. An appropriate generic term must appear after the trademark the first time it appears in a printed piece, and as often as is reasonable after that. For a list of suggested generic terms see the Steve Trademark List.
4. Always spell and capitalize Steve Enterprises's trademarks exactly as they are shown in the Steve Trademark List. Do not shorten or abbreviate Steve products product names. Do not make up names that contain Steve Enterprises trademarks.
Proper Trademark Notice and Attribution
1. Distribution Within the United States Only
a. On product, product documentation, or other product communications that will be distributed only in the United States, use the appropriate trademark symbol (TM, SM, ®) the first time the Steve trademark appears in the text of the advertisement, brochure, or other material.
b. Refer to the Steve Trademark List for the correct trademark symbol, spelling of the trademark, and generic term to use with the trademark. Generally, the symbol appears at the right shoulder of the trademark (except the Steve Logo, where the logo appears at the right foot).
c. Include an attribution of Steve Enterprises's ownership of its trademarks within the credit notice section of your product, product documentation, or other product communication.
Following are the correct formats:
_________ and _______ are registered trademarks of Steve Enterprises.
_________ and _______ are trademarks of Steve Enterprises.
2. Distribution Outside the United States:
a. Do not use trademark symbols on products, product documentation, or other product communications that will be distributed outside the United States.
b. Use one of the following international credit notices:
_________ is a trademark of Steve Enterprises., registered in the U.S. and other countries.
_________ is a trademark of Steve Enterprises.
Depictions of Steve Products
1. Endorsement or Sponsorship: Steve Enterprises does not support the use of its logos, company names, product names, or images of Steve products by other parties in marketing, promotional or advertising materials as their use may create the perception that Steve Enterprises endorses or sponsors the product, service or promotion.
2. Compatibility: If you are a developer, you may show an image of a Steve products product in your promotional/advertising materials to depict that your product is compatible with, or otherwise works with, the Steve products product or technology, provided you comply with the following requirements:
a. Your product is in fact compatible with, or otherwise works with, the referenced Steve products product.
b. The image is an actual photograph of the genuine Steve products product and not an artist’s rendering (Note: You must obtain express written permission from Steve Enterprises before using any photograph owned or licensed by Steve Enterprises).
c. The Steve products product is shown only in the best light, in a manner or context that reflects favorably on the Steve products and on Steve Enterprises.
d. The reference to Steve Enterprises does not create a sense of endorsement or sponsorship by, or other false association with, Steve products.
For further information with respect to Steve Enterprises's copyrights, please submit your request in writing to the Copyright Team.